California is the most populous state in the United States and its third largest by area. It is home to some of the most valuable companies on the planet and is at the forefront of the technology and culture industries of the world. As a Californian, your state is home to natural wonders like Mount Shasta and the Redwood National Park, the craggy shores of the northern coast and the gorgeous beaches in San Diego.
This economic and cultural titan is also home to the highest number of certified financial planners in the country. There are 9,574 CFPs in California, according to the Certified Financial Planner (CFP) Board. That is 10.8% of the total number of certified financial planners in the country. In order to be certified by the CFP Board, a financial advisor must first become a fiduciary, who is legally bound to act based on their clients’ best interests, as opposed to acting in self-interest, namely for commissions, or the sale of financial products and services.
Consequently, aspiring financial planners have two career paths before them – one is fee-based advisory and the other is commission-based advisory. Fee-based advisors make their living through a pre-stated fee for their services rendered to their clients. This fee usually consists of a flat retainer, and/or an hourly rate for investment advice and other services.
Meanwhile, a commission-based advisor makes a living by earning commission when they sell their financial products or services to their clients. While fee-based advisor require certification for their practice, commission-based advisors do not.
If you are interested in how salaries for financial advisors, stockbrokers and insurance agents vary across different regions of California, you have come to the right place. We have compiled data on the salaries of financial advisors, stockbrokers and insurance agents in California, across its various metropolitan and non-metropolitan regions. This data has been acquired from the U.S. Bureau of Labor Statistics and is visible below.
Financial Advisor Salary in California
Below, we have data collected by the Bureau of Labor Statistics in 2019 on the financial advisors in California’s metropolitan and non-metropolitan areas.
The hourly mean salary is highest in the San Luis Obispo-Paso Robles-Arroyo Grande area at $171,370. The San Francisco-Oakland-Hayward area comes in second at $157,720. The median salary also is highest in the San Luis Obispo-Paso Robles-Arroyo Grande area where it is $165,240.
Note that annual wages are calculated by multiplying the corresponding hourly wage by 2,080 hours. Also note that that self-employed workers were not counted in this data.
The San Luis Obispo-Paso Robles-Arroyo Grande area may also have the highest annual wages in the 75th and 90th percentiles, but this data is unavailable. Data for the San Francisco-Oakland-Hayward area is also unavailable and is most probably higher than or comparable to the San Luis Obispo-Paso Robles-Arroyo Grande.
Area Name
Employment
Hourly mean wage
Annual mean wage
Hourly median wage
Hourly 75th percentile wage
Hourly 90th percentile wage
Annual median wage
Annual 75th percentile wage
Annual 90th percentile wage
Bakersfield
100
42.24
87870
34.63
55.35
64.38
72030
115120
133920
Fresno
230
38.90
80920
29.51
47.83
79.85
61380
99480
166080
Los Angeles-Long Beach-Anaheim
11090
45.40
94420
35.02
54.47
80.57
72840
113300
167590
Modesto
-
67.12
139610
48.20
79.99
-
100260
166370
-
Napa
-
54.86
114100
49.19
70.30
79.14
102320
146220
164600
North Coast Region of California nonmetropolitan area
100
38.40
79860
23.10
30.91
-
48040
64290
-
North Valley-Northern Mountains Region of California nonmetropolitan area
50
25.88
53820
19.13
35.20
38.05
39790
73210
79140
Oxnard-Thousand Oaks-Ventura
550
46.74
97230
32.75
56.47
-
68130
117470
-
Redding
-
43.94
91390
32.88
43.20
90.97
68390
89860
189210
Riverside-San Bernardino-Ontario
960
48.33
100530
30.96
60.23
-
64390
125290
-
Sacramento--Roseville--Arden-Arcade
1090
53.11
110480
42.38
66.79
93.67
88140
138920
194830
Salinas
100
47.51
98810
37.43
55.03
89.09
77850
114470
185310
San Diego-Carlsbad
1860
64.08
133290
55.64
86.21
-
115720
179320
-
San Francisco-Oakland-Hayward
7100
75.83
157720
64.90
-
-
135000
-
-
San Jose-Sunnyvale-Santa Clara
1320
53.82
111950
37.59
75.30
-
78190
156630
-
San Luis Obispo-Paso Robles-Arroyo Grande
110
82.39
171370
79.44
-
-
165240
-
-
Santa Cruz-Watsonville
60
38.79
80670
32.53
45.70
67.27
67670
95060
139930
Santa Maria-Santa Barbara
280
74.13
154180
67.79
90.44
-
141010
188120
-
Santa Rosa
230
47.70
99220
38.56
57.45
78.24
80200
119500
162750
Stockton-Lodi
80
45.59
94820
31.54
48.23
-
65600
100320
-
Vallejo-Fairfield
40
28.09
58430
28.09
30.51
37.99
58420
63460
79030
Visalia-Porterville
50
45.24
94090
31.89
51.17
96.18
66340
106440
200050
Stockbroker Salary in California
The Los Angeles-Long Beach-Anaheim area contains 22,900 stockbrokers, the most in the state. The San Francisco-Oakland-Hayward is second with 10,660 stockbrokers working there, less than half as many. The annual mean salary is highest in the San Francisco-Oakland-Hayward area at $101,770. Bakersfield and Santa Rosa both have annual salaries of more than $80K.
Area Name
Employment
Hourly mean wage
Annual mean wage
Hourly median wage
Hourly 75th percentile wage
Hourly 90th percentile wage
Annual median wage
Annual 75th percentile wage
Annual 90th percentile wage
Bakersfield
550
38.91
80930
22.47
41.55
83.76
46730
86420
174230
Fresno
730
35.60
74050
27.54
48.16
65.79
57280
100170
136850
Los Angeles-Long Beach-Anaheim
22900
36.16
75210
25.98
40.55
72.23
54040
84350
150240
Modesto
510
29.33
61000
22.14
36.33
52.44
46040
75560
109080
Napa
250
30.10
62610
25.42
31.54
42.60
52880
65610
88600
North Coast Region of California nonmetropolitan area
200
29.35
61040
21.32
26.75
35.46
44350
55640
73750
North Valley-Northern Mountains Region of California nonmetropolitan area
120
33.70
70090
22.03
25.32
86.78
45820
52660
180510
Oxnard-Thousand Oaks-Ventura
1310
36.57
76070
28.94
40.35
61.61
60200
83930
128150
Redding
160
26.50
55120
24.82
30.14
43.87
51630
62700
91250
Riverside-San Bernardino-Ontario
3100
28.45
59170
23.77
30.66
44.10
49440
63760
91720
Sacramento--Roseville--Arden-Arcade
3110
35.79
74440
25.98
38.33
70.79
54040
79730
147230
Salinas
480
33.87
70450
25.04
33.77
58.28
52080
70250
121220
San Diego-Carlsbad
6140
35.49
73810
28.57
40.52
64.71
59420
84280
134600
San Francisco-Oakland-Hayward
10660
48.93
101770
31.74
57.75
-
66010
120130
-
San Jose-Sunnyvale-Santa Clara
3120
37.92
78870
28.02
37.93
75.45
58290
78890
156930
San Luis Obispo-Paso Robles-Arroyo Grande
360
29.48
61310
23.43
30.20
45.94
48740
62810
95560
Santa Cruz-Watsonville
280
27.78
57780
22.53
29.83
39.22
46870
62050
81580
Santa Maria-Santa Barbara
600
29.56
61490
24.56
32.31
55.51
51080
67200
115460
Santa Rosa
520
38.78
80660
26.12
48.28
76.07
54330
100430
158230
Stockton-Lodi
390
25.09
52190
21.63
28.42
39.71
45000
59110
82590
Vallejo-Fairfield
250
31.19
64880
25.75
36.29
59.00
53560
75480
122720
Visalia-Porterville
280
31.76
66070
24.12
39.68
60.85
50170
82530
126560
Life/Annuity Producer Salary in California
The Los Angeles-Long Beach-Anaheim area is home to 15,670 life/annuity producers in California, the highest in the state. San Francisco-Oakland-Hayward is at a distant second with 5,800 professionals.
The annual mean salary is highest in the San Francisco-Oakland-Hayward area at $109,960, followed by Sacramento-Roseville-Arden-Arcade, where the annual mean wage is $91,690 for a life/annuity producer. Annual median wage is also highest in San Francisco-Oakland-Hayward.
Although the Los Angeles-Long Beach-Anaheim area is home to the highest number of life/annuity producers in California, they are somewhere in the middle on all metrics. Earners in the 90th percentile make $106,790 annually, while those in the same bracket in Santa Rosa and San Jose-Sunnyvale-Santa Clara make almost twice this much. Data on the 90th percentile in SF is unavailable for comparison.
Area Name
Employment
Hourly mean wage
Annual mean wage
Hourly median wage
Hourly 75th percentile wage
Hourly 90th percentile wage
Annual median wage
Annual 75th percentile wage
Annual 90th percentile wage
Bakersfield
600
23.10
48050
20.03
23.94
29.71
41650
49790
61790
Fresno
1140
33.93
70560
26.47
37.94
80.46
55060
78920
167360
Los Angeles-Long Beach-Anaheim
15670
30.17
62750
24.40
36.38
51.34
50760
75670
106790
Modesto
470
32.95
68530
22.88
38.28
72.58
47580
79620
150970
Napa
110
34.27
71280
22.18
38.13
71.70
46120
79300
149140
North Coast Region of California nonmetropolitan area
240
34.30
71340
26.58
34.93
85.68
55290
72660
178210
North Valley-Northern Mountains Region of California nonmetropolitan area
120
25.40
52820
20.55
28.90
35.21
42730
60110
73230
Oxnard-Thousand Oaks-Ventura
780
37.09
77140
28.94
40.66
69.22
60190
84570
143970
Redding
120
28.82
59950
21.81
32.83
42.44
45360
68280
88270
Riverside-San Bernardino-Ontario
2740
29.10
60540
20.58
30.85
44.92
42800
64170
93440
Sacramento--Roseville--Arden-Arcade
3470
44.08
91690
26.85
50.60
-
55850
105240
-
Salinas
300
30.02
62440
18.75
31.28
49.13
39000
65070
102190
San Diego-Carlsbad
4100
38.15
79350
25.98
39.43
90.88
54030
82020
189040
San Francisco-Oakland-Hayward
5800
52.87
109960
36.24
69.36
-
75370
144260
-
San Jose-Sunnyvale-Santa Clara
1610
43.11
89670
27.56
61.82
91.44
57320
128580
190200
San Luis Obispo-Paso Robles-Arroyo Grande
290
26.00
54080
23.66
28.39
34.63
49210
59060
72020
Santa Cruz-Watsonville
130
27.26
56700
21.13
31.79
45.66
43940
66120
94970
Santa Maria-Santa Barbara
470
35.90
74670
25.37
40.71
82.86
52770
84670
172350
Santa Rosa
650
41.42
86140
30.91
42.62
93.26
64290
88650
193990
Stockton-Lodi
480
31.50
65520
21.18
30.59
65.83
44050
63620
136920
Vallejo-Fairfield
300
32.44
67470
30.85
38.20
50.03
64160
79460
104060
Visalia-Porterville
220
38.04
79130
22.89
67.75
80.00
47610
140920
166400
(Salary and job growth data reported by the U.S. Bureau of Labor Statistics in May 2019 for personal financial advisors; securities, commodities and financial services sales agents; and insurance sales agents. Figures represent national data, not school-specific information. Conditions in your area may vary. Information accessed February 2021.)